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E*TRADE Financial Corporation (NASDAQ: ETFC) is a financial services company based in New York, NY, United States. It is a holding company, the major business of which is an online discount stock brokerage service for self-directed investors. As a discount brokerage, it charges a smaller fee on each trade than a full-service broker. Investors can buy and sell securities such as stocks, bonds, options, mutual funds, and exchange-traded funds on E*TRADE's website, http://www.etrade.com. The company also offers banking and lending products such as checking and savings accounts, money market accounts, certificates of deposit, credit cards, and mortgages. (wikipedia)